Claims & Compliance Guide
Last updated: March 2026
EU Cosmetic Regulations
All cosmetic product claims in the EU must comply with Regulation (EC) No 1223/2009 and the Claims Regulation (EU) No 655/2013. In the Netherlands, the RCP 2023 (Reclamecode Cosmetische Producten) applies as an additional layer of regulation. Enforcement is carried out by the NVWA (Netherlands Food and Consumer Product Safety Authority). These rules apply to ALL marketing materials, including affiliate content on social media, blog posts, and video reviews. As a KOCOA partner, you are responsible for ensuring your content complies with these regulations.
Six Common Criteria
Every claim you make about KOCOA products must satisfy ALL six of the common criteria established by EU regulation: (1) Legal compliance — claims must not suggest a product has characteristics or functions it does not have. (2) Truthfulness — claims must be based on verifiable facts. (3) Evidential support — claims must be supported by adequate and verifiable evidence. (4) Honesty — claims must not attribute unique properties to a product if similar products have the same characteristics. (5) Fairness — claims must not denigrate competitors or disparage legally compliant ingredients. (6) Informed decision-making — claims must be clear, precise, and relevant so consumers can make informed choices.
Permitted Claims
The following types of claims are permitted when describing KOCOA products: "Helps hydrate skin", "Contributes to improved skin texture", "Supports skin barrier function", "Nourishes the skin", "Smoother skin texture", "Helps improve skin firmness", "Exosome-containing formula", "Intensive moisture care". Always use hedging language such as "helps", "contributes to", "supports", or "may improve". These expressions accurately reflect what cosmetic products can achieve and comply with EU regulations.
Prohibited Claims
NEVER use the following types of claims in your content: Medicinal claims such as "cures", "heals", or "treats" any condition. Medical device claims such as "prevents disease". Absolute claims such as "removes wrinkles" or "100% effective". Unverified expert claims such as "doctor recommended" without verified clinical endorsement. Comparative disparagement of competitor products. "Clinically proven" without verified and accessible clinical trial data. Medicinal terminology such as "skin regeneration" or "cell therapy". Manipulated or misleading before-and-after photos. These claims violate EU cosmetic regulations and can result in regulatory sanctions for both you and KOCOA.
Product-Specific Guidelines
InnerTIDE Stretch Mask
OK: "Exosome formula, firming care mask", "Helps improve skin firmness"
NOT OK: "Wrinkle removal mask", "Anti-aging treatment"
InnerTIDE Bubble Essence
OK: "Skin texture refinement", "Deep cleansing essence"
NOT OK: "Pore elimination", "Acne treatment"
InnerTIDE Ampoule Set
OK: "Intensive moisture ampoule", "Barrier care"
NOT OK: "Skin regeneration", "Cell therapy"
InnerTIDE Melting Cream
OK: "Moisture cream", "Helps keep skin hydrated"
NOT OK: "Wrinkle cure cream", "Reverses aging"
Dr.ROSA
OK: "IV ampoule care", "Intensive nutrition for skin"
NOT OK: "Medical procedure replacement", "Hospital-grade treatment"
Enforcement
First violation: written warning with 7 days to correct the content. Second violation: commission hold for all content related to the violation. Third violation: account suspension and full commission freeze. If KOCOA faces NVWA or ACM sanctions due to claims made by a partner, KOCOA reserves the right to seek recourse from the responsible partner. Compliance with EU cosmetic regulations is a condition of your partnership agreement.